Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. They then launch their business or new product with huge dreams to seriously rock the online world. However, after a few months, they realize that their platform is delivering little, if any results. Their audience is not engaging, clicking, or buying. Instead of an active platform, it looks more like a deserted island.
Your brand is what sets you apart from your competition in the minds of customers. Brand recognition is vital in securing business; a buyer can't purchase your product if he can't remember who you are or how to find you. The best companies are those whose brands are easy to remember and instantly recognizable. If you haven't put much thought into building your brand yet, here are a few tips that can help you in focusing your marketing strategy:
Hi! Welcome to my blog space. This is where I share and repost inspirational and informative articles that I've found helpful when it comes to Design, Branding, Small Business, Social Media, Networking
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