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Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. They then launch their business or new product with huge dreams to seriously rock the online world. However, after a few months, they realize that their platform is delivering little, if any results. Their audience is not engaging, clicking, or buying. Instead of an active platform, it looks more like a deserted island.
The Importance of a Good Design Brief
The importance of the design brief isn’t something that all clients immediately see. How many times have you found yourself working to what you believed to be your client’s objectives, only to find out too late that you’ve missed the mark completely? Creating a good design brief is the first crucial step to take in order to achieve great results. |
Hi! Welcome to my blog space. This is where I share and repost inspirational and informative articles that I've found helpful when it comes to Design, Branding, Small Business, Social Media, Networking
& Print. I love to share information that has helped me and I know you will benefit from it as well! Enjoy!! Archives
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