Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. They then launch their business or new product with huge dreams to seriously rock the online world. However, after a few months, they realize that their platform is delivering little, if any results. Their audience is not engaging, clicking, or buying. Instead of an active platform, it looks more like a deserted island.
The Importance of a Good Design Brief
The importance of the design brief isn’t something that all clients immediately see.
How many times have you found yourself working to what you believed to be your client’s objectives, only to find out too late that you’ve missed the mark completely?
Creating a good design brief is the first crucial step to take in order to achieve great results.
Too often we see business advice recommending a very mercantile attitude to networking, and promoting the idea that if you scratch my back, I’ll scratch yours. However, we believe this approach to networking isn’t just less enjoyable – it’s also short-sighted and less beneficial for everyone.
Growing your network of contacts relies heavily on your interpersonal skills, and many of us are more comfortable offering advice and support than we are asking for something from someone we’ve just met.
Your brand is what sets you apart from your competition in the minds of customers. Brand recognition is vital in securing business; a buyer can't purchase your product if he can't remember who you are or how to find you. The best companies are those whose brands are easy to remember and instantly recognizable. If you haven't put much thought into building your brand yet, here are a few tips that can help you in focusing your marketing strategy:
Hi! Welcome to my blog space. This is where I share and repost inspirational and informative articles that I've found helpful when it comes to Design, Branding, Small Business, Social Media, Networking
& Print. I love to share information that has helped me and I know you will benefit from it as well! Enjoy!!